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UPJ works in partnership with econsense, CSR Europe und BITC.

Winning with responsibility
Responsible Entrepreneurship in German SMEs

The „Mittelstand“, as German SMEs are called, is not only the much-praised powerhouse of the German economy but also plays a vital role in working towards a sustainable society: for example through corporate environmental protection, vocational training of employees or the support of local community organisations. These activities benefit both society and bottom line: Responsible businesses easier find qualified employees, more and more customers demand responsible business practice and employees of responsible businesses are better motivated.

Responsible entrepreneurship has a long tradition in German SMEs. Nevertheless, there are easy ways to more systematically integrate social, ecological and economical concerns into day-to-day business and, hence, increase business benefits: Activities range from core business (Marketplace) to ecologically relevant issues (Environment) and from the relationship with employees (Workplace) to community investment (Community).

A campaign for SMEs
The campaign „Responsible Entrepreneurship“ supports enterprises to win with responsibility by providing good practice examples from German businesses, a road show with 10 local workshops and hands-on tools, like for example a practical how-to guide.

This webpage functions as virtual competence centre for SMEs as well as for opinion leaders and intermediaries in business associations, chambers of commerce and the media. Here you can find news, downloads, best practice examples, event notes and links.

Who runs the campaign?
The campaign is run by UPJ, a German wide competence network for “Responsible Entrepreneuship” with more than fifty member companies - both SMEs and large and very large companies. UPJ aims at promoting responsible entrepreneurship and thereby giving positive impulses for the sustainable development of society through campaigns, networking, information services, consulting and programmes.

The campaign is co-financed by the European Commission (DG Enterprise and Industry) and supported by the Association of German Chambers of Industry and Commerce (DIHK) and econsense – Forum for Sustainable Development of German Business.

If you have any question, please do not hesitate to contact us:

Peter Kromminga, CEO





Die Kampagne "Verantwortliche Unternehmensführung"
wird gefördert durch die Europäische Komission.